Social Media Marketing has become the number one method of selling products and reaching potential customers whether near or far. It provides businesses and enterprises, whether small, medium, or big, with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.
To help SIFI – Assisted Livelihoods expand their market reach, Project Officer for Livelihood Ma. Cristina Poblador conducted a “Social Media Marketing & Advertising Training” at East Hall, Nature’s Village Resort, Talisay City last October 12, 2021.
The training was led by resource speaker and trainer MARICEL GONZALES, an experienced Social Media Manager and Marketer. The Social Media Marketing & Advertising Training aims to help hacienda enterprises create brand awareness for their business and to enable them to thrive despite the challenges brought about by the COVID-19 pandemic. The training also seeks to help the businesses expand their reach via social media to generate additional sales within the reach of their respective areas.
The training was participated by a total of 27 participants from 10 Agrarian Reform Beneficiaries Livelihood – Assisted Orgs from Nabinay Arc in Cadiz City, Ra Golez Arc in Silay City, Minuro Arc in Victorias City, Casal-Agan Arc, Isarfawa ARC, and Viscaya Arc in Pontevedra Brgy. Don Jorge LA Arc in Bago City, Casa ARC in Talisay City, Estela ARC in La Carlota City, and Hda Candelaria Farmworkers Association in Manapla.
Gonzales also guided the participants through the step by step process of creating their respective business pages during the training.
To augment and strengthen the online business pages and social media marketing of the SIFI livelihood – assisted enterprises, SIFI Livelihood also gave out Pocket Wi-Fi Gadget Kits to the participants last November 8-10, 2021.
SIFI Livelihood also visited several agrarian reform cooperatives to conduct a “Renewal of Cooperativism”. Livelihood Officer Cristina Poblador, together with trainer and speaker Rhoderick K. SAmonte, Director for External Affairs of Carlos Hilado Memorial State College (CHMSC) visited Casal-agan ARC, Pontevedra last November 12, Hecarba, La Carlota City last November 19, and Casa ARC, Talisay City last November 26.
As response to one the of the recommended action to one of the findings from the SIFI Livelihood Program Evaluation, the Renewal of Cooperativism aims to instill the value of the spirit of cooperativism, and strengthen the organizations through mapping, doing a SWOT analysis, establishing goals, identifying action points, as well as declaring individual commitments.